4 Reasons Your Business Website Is Failing You
Business websites should be portals through which you generate massive quantities of traffic. Leads should approach you regularly, almost automatically.
However, that’s not always how it works out in practice. In fact, the experience can be quite different. Many business websites don’t attract anyone at all, with most companies relying on social media to see them through the month.
In this post, we take a look at some of the reasons why businesses get into trouble with their websites. Here’s how yours could be failing you.
Poor User Experience
The number one issue is usually a poor user experience. If visitors can’t get a snappy, easy-to-understand interface, then they are much more likely to leave without even exploring your offerings.
Sure, if you sell something they really need, then maybe they will put up with the problem. But as long as you have competition, a crummy website isn’t an option.
You can resolve poor user experiences by ensuring your site has mobile-friendliness. You can also use Google’s PageSpeed tools to work out whether page loading speeds are snappy enough.
Outdated Design
You could offer a reasonable user experience, but if your website design is out of date, that can also cause all sorts of issues.
When many users arrive on a site that looks like it is from the 1990s, they usually click back to Google immediately. Often, it is a feeling of visceral disgust.
Old designs can also look clunky and lack fresh content that keeps users engaged, which, again, is a problem.
That’s why modernization is sometimes necessary. Giving your website a new skin, even if you don’t change any of the features can work wonders.
Lack Of SEO Strategy
Another reason your business website is failing you is the lack of concurrent SEO. Without search engine optimization, nobody will find your site or landing pages.
You can deal with this problem by conducting an SEO audit. It will tell you all the areas requiring additional investment, like content writing or backlink generation.
Once you have an SEO strategy in place, you are far more likely to show up high in search engine results. You won’t get to the top of the list immediately, but you will find that you can progress much faster with a game plan.
Don’t forget to do all the little things that contribute to SEO, like optimized titles and meta descriptions. These can provide an immediate on-page boost while more advanced strategies, like guest posting, get going.
Ineffective Copy
Your website could be failing you because the writing is sub-par. Skilled writers are hard to find, especially those willing to write at length about business-related issues.
That’s where it can help to go to an agency. These are often field writers who are more than willing to create the content you need for your site. With this, you can add to your blogs and build other forms of content that inspire leads to eventually buy from you. It can be a highly effective tactic.
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